The Science of Public Relations: A Comprehensive Guide to Measurement and Evaluation, authored by Phillip Odiakose comes across as a technical book full of hard jargon, but that is as...
Continue readingThe Science of Public Relations: A Comprehensive Guide to Measurement and Evaluation, authored by Phillip Odiakose comes across as a technical book full of hard jargon, but that is as...
Continue readingThe ongoing World Cup in the USA, Mexico and Canada allowed South Africa to have a foretaste of the form and nature of their relationship with the rest of Africa,...
Continue readingEnugu state is in retardation as the governor embarks on one failed project after another...
Continue readingA Ugandan content creator, who goes by the name Gladys Simpo, has not stopped telling the story of her experience in Nigeria since she returned home after attending the wedding...
Continue readingX3M Ideas, easily Nigeria’s fastest-growing marketing communications agency, through its research arm, X3M Intelligence, recently released a report on the Nigerian beer industry. I have not seen the report, but...
Continue readingAirtel Africa recently released its annual report for the year ended March 2026, and the first thing one could see is the growth profile of the African continent. The continent...
Continue readingA vastly underestimated writer, intelligent lawyer, and public commentator, Okike Ezugwu, weighs in on the US-Israel/Iran war and believes the US, under Donald Trump, should intervene in Nigeria. His reason...
Continue readingSize matters. Yes, size really, truly matters. But it depends on what is the size you are talking about. It depends on your understanding of what size represents. For many people reading...
Continue readingBanks operating in Nigeria today can be classified into three sets. Although the newest set of banks are not making any effort to distinguish themselves in any other way apart...
Continue readingInternational Breweries Plc, early in April 2026, excited the market with the release of its impressive annual report, which showed Profit After Tax ending the year at the north of...
Continue readingUnilever is one of the most well-known brands in the world. Present in 190 countries and sells to more than 3 billion people every day, this company is big by...
Continue readingI opened an account with Sterling Bank, lured by their different approach to marketing. When you encounter Sterling on the streets of social media, they look like they were out...
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